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Rebecca Coss-Morales Promoted to Assistant Superintendent for Administration and Policies


Posted Date: 01/20/2023

Rebecca Coss-Morales Promoted to  Assistant Superintendent for Administration and Policies

United ISD announces the promotion of Rebecca Coss-Morales to Assistant Superintendent for Administration and Policies.  The administrative leader has served the district in different roles for 23 years.  In her new capacity, Morales will be responsible for the planning and coordination of the administrative operations of the district, provide support to school-based and district-level administrators to ensure information exchange, and coordinate district improvement initiatives as well as general support for the district decision-making process.

   Morales brings to her new appointment vast knowledge and experience as a campus principal and district leader. For the last four years, she served as the Executive Director for Federal and State Programs undertaking some of the district’s most challenging and important tasks, including the expansion of parent engagement, highly mobile student programs and initiatives, and compliance with state compensatory education and federal funding compliance, to name a few.  Her department hosts the annual “Parent Learning Summit” which brings thousands of parents, students and educators together to provide and coordinate successful learning and sharing experiences. 

     As Executive Director, she helped to secure an eight million dollar competitive grant to provide tuition-free after school program services for the eight Lyndon B. Johnson High School feeder elementary schools, assisted with the expansion of the Middle School STEM Program, and she helped to establish the New “Family Matters” Resource Center. She was  recently selected as a presenter at the National ESEA Conference in Indianapolis and was also invited by the Joint Leadership of the United States Congress and the Congressional Award Foundation Board of Directors to participate in the 2023 Congressional Award Education Leadership Summit in Washington DC in March of 2023.  

     Aside from being a district level administrator, Morales says having served as principal at United Middle School is another position which has helped her gain invaluable experience essential in her new role.  In 2016 she was named the Region One Principal of the Year.  In 2018 she was an H-E-B “Excellence in Education” Statewide Semi-Finalist, her school earned the “Texas Honor Roll School” Recipient Award twice, and she was responsible for establishing the first middle school STEM Program at United ISD. 

     Morales says she is extremely humbled and excited about this new opportunity. “I am grateful to Superintendent David H. Gonzalez and the Board of Trustees for entrusting me to serve in this capacity.  I have many goals including to continue to strengthen partnerships with parents and the community, to promote student achievement and well being, to enhance dialogue and communication with campus and district leaders, and to prioritize district needs efficiently and effectively. I truly love United ISD, and I look forward to supporting district operations, employee morale and student achievement.”

     Throughout her career, Morales has served students and parents in many roles, including elementary school teacher, academic coordinator, Assistant Principal, Principal, and Executive Director. She is a 1993 Graduate of Martin High School and holds degrees from Texas A&M International University, a Bachelor of Science in Interdisciplinary Studies with a specialization in Bilingual Education, Master of Arts in Educational Administration.  She also completed the Superintendent Graduate Program.  Her SBEC (State Board of Educator) certifications include 1st-8th Self Contained Teacher, 1st-8th Bilingual/ESL Teacher, Principal (EC-12) and Superintendent (EC-12). 

   She is married to her high school sweetheart, Eloy Morales, Jr.  They have two children, both products of United ISD, Sabrina who is a defense attorney in San Antonio and Eloy III who is a teacher and coach at Raul Perales Middle School.  She includes her four dogs as part of her family. She loves reading fiction and mystery novels as well as professional growth literature.  She enjoys traveling and spending time with her family and makes time to serve at her church, Grace Bible, so she can continue to grow in her faith.

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