Office of the Superintendent
The Laredo-born son of Andres and Zenaida Santos, Roberto, or “Bobby,” as he is known by his family and friends, was raised to understand the importance of a good education and giving back to the community. It is these two distinct characteristics that have driven Mr. Santos’ career and have ultimately led him to the position of Superintendent for the United Independent School District.
Mr. Santos discovered the world of sports at a young age. He could be found playing basketball and baseball at the Laredo Boys’ Club and was also a member of Martin High School’s football, basketball, and baseball teams. Upon graduation from high school, Mr. Santos was offered a scholarship to St. Edward’s University in Austin to play baseball. In his senior year of college, he was chosen to be captain of his college team and was honored when he was named to the All-State Baseball Conference Team.
Mr. Santos received his Bachelor of Science in Education from St. Edward’s University. He later continued his education earning a Master’s in Education from Pan American University in Edinburg. Mr. Santos also has several certifications, including his Administrative Mid-Management Certificate from Laredo State University, as well as his Superintendent’s Certificate from Texas A&M in Kingsville.
Bobby began his teaching and coaching career at Lamar Jr. High in Laredo and was later transferred to Nixon High School where he continued both teaching and coaching.
After spending a short time in the private business sector, Mr. Santos returned to the field of education, joining the United Independent School District in 1983. First serving as an Administrative Assistant to the Superintendent, he climbed up the ranks and was later promoted to the positions of Director of Human Resources, Assistant Superintendent for Support Services, and Associate Superintendent for Student Support Services.
In 2005, Mr. Santos was named as Superintendent for United I.S.D. As Superintendent, Mr. Santos oversees one of the largest school districts in Texas, with an enrollment of about 42,700 students. With approximately 6,700 employees, United I.S.D. is also one of the largest employers in Laredo.
His most recent honors include: Latin American International Hall of Fame; Imaginarium- “Image Award”; Future of Texas Award; Laredo Diploma Plus Foundation Leadership Award; Border Olympics Honorary Director; Martin High School Tiger Legends; LULAC Council #12 Tejano Achievers; Gateway to Mexico All-Sports Clinic Hall of Honor; American Cancer Society Relay for Life Honorary Chairman and March of Dimes Honorary Chairman.
Mr. Santos is married to Carmen Santos, who was an educator for 34 years. Their twin daughters, Christina S. Casanova and Larissa L. Santos, are also educators. Mr. and Mrs. Santos are the proud grandparents of Andrea Victoria and Alexandra Rochelle Casanova.